"asking someone out involves potential pain. If the object of your affection becomes aware of your intentions, he or she might not reciprocate, and that’s going to hurt. I don’t care if you’re the most self-confident, well-adjusted person around; rejection hurts. It makes the remaining friendship awkward at best, humiliating at worst. Revealing romantic feelings is a risky business."

the video abstract of the paper is really cool. (as is the concept)

"In the end, the biggest problem with prosperity theology is not that it promises too much, but that it promises far too little. The Gospel of Jesus Christ offers salvation from sin, not a platform for earthly prosperity. While we should seek to understand what drives so many into this movement, we must never for a moment fail to see its message for what it is — a false and failed gospel."