There was an emphasis on culture. The western church has been focusing too much on creating new christians in their own image. For example a Lutheran Church in the United States sends out missionaries to Africa, and wants that missionary to plant churches that will, eventually, look just like the american church, just with africans instead of german americans. The western church has been guilty of spreading the gospel of medicine and money instead of the Gospel of Jesus. Comfort is not the ultimate goal of Christianity.
That is what I can think of for now… Any comments?